

✅ Clarity on which ad spend is profitable vs. silently leaking money.
✅ A sustainable scaling game plan based on profit signals, not hope.
✅ Time-saving SOPs & decision frameworks used by top-performing brands.
✅ 90 day pathway that they can take to see massive results.









Problem Before:
When we took over the account, it was doing around ₹18L/month with a 20% TACOS.
The biggest problem was that the brand couldn’t scale. Whenever they increased ad spend, profits started disappearing.
In a category with already tight margins, this made growth difficult to sustain.
What We Did:
We used our ACE Scaling Framework and first focused on fixing the leaks.
We cut down wasted ad spend, stopped spending on ASINs that were bleeding money, and rebuilt the ad strategy around what was actually working.
In the first 60 days, TACOS came down from 20% to 15%, although sales dropped slightly in the process.
Over the next 60 days, we pushed it down further to 10%.
Once the account was consistently operating below 10% TACOS, we shifted our focus from fixing the account to scaling it aggressively.
Result:
The account is now doing around ₹65L/month in revenue with just 5% TACOS.

Problem Before:
When we onboarded the brand, it was doing around ₹12L/month with a 15% TACOS.
They wanted to grow, but there was one big concern: if they increased ad spend, their profitability would take a hit.
So the brand was stuck between wanting to scale and being afraid of the cost of scaling.
What We Did:
We first audited the brand and found that they were only targeting a small part of the overall pet supplies market.
The category itself was growing by around 10% year-on-year, so we saw a much bigger opportunity to expand.
Our approach was simple: accept a controlled burn for a few months to capture more of the market, and then bring the TACOS back down once the account had scaled.
The brand agreed to the plan, and we started increasing the spend.
As sales grew, TACOS went up to a maximum of 19%.
Once we had built enough momentum, we shifted our focus to efficiency and brought TACOS back down to 12%.
Result:
The brand is now doing around ₹40L/month in sales at a 12% TACOS.
That's more than 3X the original monthly revenue, while bringing TACOS below the peak reached during the scaling phase..

Problem Before:
The brand was spending around ₹7–8L/month on Amazon Ads and generating roughly ₹21–22L in sales.
That meant ACOS was sitting around 33–35%, and despite spending more on ads, the brand wasn’t able to scale profitably.
What We Did:
We audited the account and found that the brand’s share of the market was still very small compared to the leading brands.
So instead of just increasing ad spend, we worked on the entire customer journey.
We changed the main images to improve CTR, improved the other images and videos to increase conversion and strengthen the brand positioning, and expanded our targeting across high-value keywords and relevant ASINs.
This helped us capture more relevant traffic while getting more out of the traffic the brand was already receiving.
Result:
The brand is now doing around ₹45L/month in sales with ₹10.87L in ad spend, bringing ACOS down to approximately 24%.
That's roughly 2X the sales with a significantly better ACOS.
✔ Profit-First Amazon Ads System
We don’t optimize for ACoS or ROAS vanity numbers.
We optimize for contribution margin and ASIN-level profitability — the only metrics that matter at scale.
✔ Founder-Friendly Reporting (No Vanity Metrics)
You get one clear snapshot weekly and a decision-driven monthly call.
No messy dashboards. Only clarity.
✔ Senior-Level Strategy, Not Junior Execution
Your account is run using battle-tested systems, not guesswork or generic “best practices.”
✔ Forensic "Ad Leak Autopsy"
We find hidden spend waste that agencies miss — keywords & ASINs that look good but kill margins silently.
✔ Scale Without Fear
We scale only when profit signals allow it.
You’ll never feel punished for increasing budget again.
✔ We Take Limited Clients
Because Amazon ads are complex — and profitability requires deep strategic oversight.